Role: Senior Copywriter
We Do We Campaign
I helped create a foundation for Smirnoff's We Do We global campaign on social. Using the new look + feel and messaging, we made social content for markets worldwide to use as a guide. Social channels included Instagram, Facebook, Twitter, and Pinterest. I really dig the brand's platform of igniting the collective spirit and championing the magic that happens when everyone brings their unique tastes to the party.
Organic Social
I created original concepts and copy for Smirnoff's always on organic social posts for their US market (Instagram, Facebook, Twitter, Pinterest).
