Role: Senior Copywriter
eCycleland Campaign (Bronze Lion @ Cannes)
Our team created eCycleLand, Animal Crossing’s first in-game e-cycling center, teaching people how to recycle their old tech virtually and IRL. I had the honor of developing copy for the social leg of the campaign to build awareness. The award was great, but the best part was helping create real change in the 🌍
Intel Evo Campaign featuring Jamie and Corinne Foxx
Creating concepts and copy for a campaign featuring one of the funniest comedians of all time? ✔️ This was a pinch me moment. I was the lead writer for two iterations of the playful Intel Evo laptops campaign (organic social) featuring Jamie and Corinne Foxx.
Organic Social
I had a lot of fun crafting concepts and copy for Intel's always on organic social posts on Instagram. Highlight: I sold in an original influencer concept featuring @plantkween, showing our friends online how to bring plant joy to their desk setup with a makeover.