Role: Brand Specialist, Copywriter
Brand Refresh
Crafted the personality, voice and writer’s guidelines for Green Mountain’s brand refresh.
Pollutionitis Digital Campaign
A mass media digital campaign focused on brand awareness and acquisition.
Retail Experience
A small retail space inside H-E-B where customers can stop by to learn about Green Mountain Energy's renewable energy offerings and partner products.
Direct Mail Campaigns
Direct mail campaigns focused on customer retention.
Sun Club Nonprofit Signage
Onsite signage celebrating the Sun Club's sustainability partnership with a local nonprofit.
Renewable Energy 101 Infographic
An infographic explaining renewable energy and its capabilities. Project was launched as an educational piece for Earth Day.
