Role: Senior Copywriter
Businesses We Love Campaign
Lead scriptwriter and conceptor for Businesses We Love digital series, telling the inspiring stories of entrepreneurs. Campaign included multiple OLVs, banner ads and organic social posts on Instagram and LinkedIn. Bonus — Me & the Bees Lemonade won an Addy award!
Dell XPS Creator Edition Campaign
An organic social media campaign promoting the launch of the XPS Creator Edition.
Dell XPS 13 2-in-1 Campaign
Social media campaign bringing the travel-friendly XPS 13 2-in-1 to life in Montréal.
Dell at Consumer Electronics Show
Social posts amplifying key product launches and experiences at a global event with more than 170,000 attendees from 160 countries.
